Find an agent who can sell your luxury home like it’s an ART form.
With so many uncontrollable factors at play, selling a luxury property can be more of an art form than a science. That being said, there are a handful of steps I will take to make sure your high-end home gets the star treatment. I will utilize selling techniques that will put your soon-to-be-profitable property on the top of luxury buyers’ lust lists.
1. I will pick the right Audience:
Since luxury homes come with high price tags, there’s a very specific portion of the population who can pursue them. Creating a predictive psychological profile of your potential high-end buyer will help you hone in on their wants, needs and dreams. You’re not casting a wide net, but looking for a specific audience for marketing—if you build it, they will come.
2. Story Telling:
Sure, you’re selling incredible features and design elements, but what else is going to motivate a purchaser? We will look at the lifestyle your home will offer a buyer, such as proximity to an excellent Pilates studio, protected parklands and top-notch schools. I love stories, and I want to tell yours.
3. Time to Focus In:
When deciding which areas of your home to focus our marketing, the two most important rooms are the master bedroom and the kitchen. In the kitchen, we will call out the high-end appliances it has, such as a Viking stove or Bosch dishwasher. The buyer for your home will look for brands. In the bedroom, it’s all about the special features, such as a walk-in closet and spa-like ensuite.
4. Price is Right:
Setting the right price on a luxury property is extremely important — and difficult. There are fewer comparable homes to reference and they tend to be custom-built with features that aren’t necessarily for everyone. Make the price too high and it will sit on the market, only to force you to pop it up again later at a lower asking price (never a good look). We will view similar properties that have sold quickly in the area that will help set an ideal range.
5. Is your agent a People Person?
Marketing, showing and selling a luxury property takes a lot more finesse than an average home—the stakes are higher. Look for a real estate agent who’s well versed in the language of luxury, and who understands the power of professional presentation. Make sure they’re tech-savvy as well—social media has become a massive tool for getting a listing in front of the right eyes. I will meet with you to fully understand the beauty of your home, and then let me do the story telling with my team of marketing experts.